Services marketing:
integrating customer focus across the firm
| Autorzy: | Valarie Zeithaml Mary Jo Bitner Dwayne D. Gremler |
|---|---|
| Wydawcy: | Mc Graw Hill (2009) Irwin McGraw-Hill (2003) |
| Wydane w seriach: | McGraw-Hill Higher Education |
| ISBN: | 0-07-247142-5 |
| Autotagi: | druk |
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