In the early 1960s a new generation of artists vehemently called attention to themselves. For the first time, art had discovered the colourful world of merchandise, the mass media, the entertainment industry and advertising. "Everything is beautiful", raved Andy Warhol, in raptures at glamour of modern life, the consumer society, the world of the media and its stars. And in so saying, he was expressing the feelings of a generation who felt their age was dawning, an age of "love" and "freedom". In art too, a new attitude towards the present was making itself felt. Jasper Johns, Roy Lichtenstein, Claes Oldenburg, Robert Rauschenberg, James Rosenquist, Tom Wesselmann, Richard Hamilton and many other artists were discovering Marilyn Monroe, Elvis Presley, Coca-Cola, comics, advertising, household appliances and food cans as an independent aesthetic reality.Popularity and triviality were no longer terms of abuse, but were central to new understanding of an art whose aim was to break down the barriers between art and life. The author gives us a detailed account of the styles, themes and sources of Pop Art, investigating its development in different countries and providing biographies of its leading exponents.
