Konsumpcja i zachowania rynkowe młodych nabywców na rynku materiałów budowlanych w Polsce

The dissertation was devoted to describing the consumption and behavior of young consumers on the building materials market in Poland. The dissertation is of a theoretical and empirical nature. Chapters I and II are a critical analysis of the current scientific achievements in the field of consumption and behavior of young consumers. The result of these considerations was the determination of the research group and research fields. Chapter III is the analysis of secondary data regarding the construction material market and the young consumers segment. Chapter IV and V is a description of a 3-step study that was carried out to verify the research hypotheses. Each subsequent stage of the study complements the previous one and explores the subject of the study more.