Procedura oceny atrakcyjności rynków zagranicznych dla sektora bankowego:

The aim of this work is to present the procedure for assessing the attractiveness of foreign markets first at the macro level (overall investment attractiveness of a selected group of countries), and then at the meso level (selected economic sector). The proposed procedure should be characterized by sufficient flexibility of application for various groups of countries and economic sectors - both for countries and economic sectors characterized by high and low quality of secondary data. With the help of the countries of the former Soviet Union and the banking sectors of these countries, 4 was made an attempt to present the usefulness of the proposed procedure for assessing the attractiveness of foreign markets on the practical example.