Joel Meyerowitz:

"Joel Meyerowitz: A Question of Color" traces the experiments in color and black-and-white photography of the young Meyerowitz, a pioneer in the history of color photography. An early advocate of color photography, Joel Meyerowitz has impacted and influenced generations of artists. For fifty-eight years, the master photographer has documented the United States’ ever-changing social landscape. During the late 1960s, Meyerowitz carried two one loaded with monochrome stock, the other with color. Just how, when, and why American fine art photographers switched from black-and-white image-making, prized within the gallery system, to color photography, once seen as the preserve of tourist photography, has been the cause of much debate. In "A Question of Color", Meyerowitz tells the story of his early days as a photographer when he was told that serious photographers took black-and-white pictures. "But why," he asked, "when the world is in color?" He then bought a color camera and various rolls of film and began to experiment with color a passion he continues to pursue. [goodreads.com]