This post is slightly emotional. Last spring our push-notification campaigns were bleeding money, and we blamed everything — creatives, landing pages, even Mercury retrograde. Then a friend tipped us off about an adult cpa network doing webcam offers, so we moved our adult traffic there as a last resort. The difference appeared within days: conversions climbed, tracking worked exactly as advertised, and postbacks fired on time. What we appreciated most was the absence of mysteriously 'filtered' clicks that other networks love to explain away. Our faith in the vertical is restored, and Mercury had nothing to do with it.

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