Marketing management:
analysis, planning, implementation, and control
| Autor: | Philip Kotler |
|---|---|
| Wydawca: | Prentice Hall International (1988-1997) |
| Wydane w seriach: | The Prentice Hall International Series in Marketing The Prentice-Hall Series in Marketing |
| ISBN: | 0-13-098005-6, 0-13-261363-8 0-13-556150-7, 0-13-722851-1 |
| Autotagi: | druk podręczniki |
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