Global marketing management
| Autor: | Warren J. Keegan |
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| Wydawca: | Prentice Hall (1995-2002) |
| Wydane w seriach: | Prentice Hall International Series in Marketing Prentice Hall International Series in Marketing - ed. Philip Kotler |
| ISBN: | 0-13-033271-2, 0-13-359134-4 |
| Autotagi: | druk książki |
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